EP 96 Karen Salmansohn on Aging, Mortality and Creating a“To-Die-For” Life
What if thinking about the end of your life… could actually help you live more fully right now? In this powerful and uplifting conversation, I sit down with bestselling author Karen Salmansohn to explore how embracing aging - and even mortality - can become a catalyst for living with greater intention, courage, and joy. Karen shares the inspiration behind her bold new book, Your To-Die-For Life, and introduces us to the idea of Mortality Awareness - a mindset shift that helps you stop postp...
What if thinking about the end of your life… could actually help you live more fully right now?
In this powerful and uplifting conversation, I sit down with bestselling author Karen Salmansohn to explore how embracing aging - and even mortality - can become a catalyst for living with greater intention, courage, and joy.
Karen shares the inspiration behind her bold new book, Your To-Die-For Life, and introduces us to the idea of Mortality Awareness - a mindset shift that helps you stop postponing what matters most.
We also dive into her viral concept of connecting with your 90-year-old self (yes… Karen's 90-year-old self included fabulous red sneakers), and how that perspective can radically change the way you approach your life today.
Karen beautifully reminds us: thinking about the end of our life isn’t about fear - it’s about focus. It’s about clarity. It’s about choosing to live more intentionally while we still have the gift of time.
To learn more about Karen, tap here.
To purchase her book, tap here.
Tap here to read her 90-year-old self post on Substack.
If you found inspiration from this conversation, please rate, review and share this episode.
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Karen Salmansohn is a multi-bestselling author, behavioral change expert, and the creative force behind NotSalmon.com, with over 2 million books and courses sold worldwide. She began her career winning CLIOs at New York's top ad agencies before pivoting to write what she calls "self-help for people who wouldn't be caught dead doing self-help" .... books that merge psychology, philosophy, and feisty humor.
Her breakthrough bestseller How To Be Happy Dammit landed her columnist roles at Oprah.com and Psychology Today - and was featured in both a viral Eminem music video and a PBS Documentary on happiness. Her latest book, Your To-Die-For Life ( a #1 new release ) argues that mortality awareness is NOT morbid. It's motivating. It creates urgency which sparks action.
Karen's Substack newsletter, The Stand Up Philosopher, is a top-ranked philosophy publication with 80,000 subscribers. She also coaches authors and entrepreneurs on branding, marketing, and platform growth. For more visit https://www.notsalmon.com/ and https://yourtodieforlife.com/






