Keena B Pettijohn

Keena B. Pettijohn is the dynamic CEO and Founder of Lifelogixs Strategic Consultancy Group, a company built on the tenets of health, wealth, and happiness—delivering cutting-edge tech solutions that promote financial wellness and literacy. With over 30 years of experience in wealth management—including her early days as a market maker and arbitrager on Wall Street—Keena has continually broken new ground in FinTech, private banking, and digital transformation.

At 65, she launched her own business and now, at 73, she’s not only thriving but still “humble and hungry.” She's the spirited force behind The Sassy Septuagenarian newsletter—affectionately known as The Sassy—which is proudly booked with original contributors through 2025. Keena is a sought-after speaker, published author, and tireless advocate for diversity, inclusion, and financial empowerment.

As she likes to say: "Never second guess yourself—there are hundreds of people who will do that for you."